99 Group, which operates a number of Southeast Asian property portal manufacturers, has appointed Glad Marketer to drive its data-led digital advertising roadmap by Google Analytics 360. The appointment marks the primary such collaboration between the property platform and a digital advertising company.
Glad Marketer, a part of dentsu Singapore’s CXM Group, will help 99 Group with the purpose of reworking its buyer journey, enhancing person expertise, and boosting person acquisition on the property search portal.
“We’re delighted to be given this chance to help 99 Group in constructing its digital advertising roadmap by a data-led technique backed with GA360,” stated Sanchit Mendiratta, Knowledge Lead, dentsu Singapore.
“As a home-grown enterprise itself, Glad Marketer needs to make sure that 99 Group continues to develop and solidify itself within the hearts and minds of consumers embarking on their actual property journey in Singapore and Indonesia. There isn’t any higher approach to do that than by using GA360 to supply a single supply of transparency into its knowledge and utilizing it to rework its buyer journeys.”
Glad Marketer will associate with 99 Group in analyzing buyer engagement traits on its web site and app with the goal of constructing a blueprint for a extra seamless buyer expertise.
“Knowledge is the lifeblood of a tech firm similar to ours,” stated 99 Group Chief Working Officer, Yan Phun.
“Our knowledge footprint has grown together with the dimensions of our firm, so partnering with an skilled company like Glad Marketer is a pure step in making certain we understand the complete potential of the information in our palms. We’re wanting ahead to insights that can allow us to proceed delivering a pleasant person expertise as we embark on the following stage of 99’s growth.”