IRVINGTON, N.Y., Feb. 23, 2021 /PRNewswire/ — Solid Iron Media, a solutions-based agency providing alternatives for advertisers in sports activities and leisure, publicly introduced its launch at present. Pairing premier property with a artistic spirit and an skilled group, Solid Iron Media merges media firm with company, empowering shoppers to have interaction focused audiences throughout reside occasions.
Partnering immediately with rights holders, Solid Iron Media options SportStream Reside, a group of reside video games delivered by common on-demand companies. Advertising to native and regional shoppers, Solid Iron presents reside stock to followers who watch NCAA, MLB, NBA and NHL video games on Related TV. Providing 5,000+ video games yearly throughout all 210 DMAs, SportStream Reside delivers the identical expertise as linear broadcast – reside video games consumed on televisions – however throughout the rising OTT ecosystem.
“With the explosion of recent media and the expansion and variety of streaming choices, content material consumption has modified and the paradigm of broadcast viewership is shifting,” defined Brian Maddox, Chief Income Officer of Solid Iron Media. “Our community offers native patrons the distinctive capacity to reconnect with customers misplaced to twine chopping. We imagine native viewership is just not declining, however relatively migrating to streaming, and Solid Iron has the instruments and insights to achieve these extremely engaged customers of reside sports activities.”
Complementing its capacity to achieve followers at residence, Solid Iron Media offers experience activating experiential advertising applications and nationwide branding campaigns on-site and on social media. By means of sturdy relationships with all home groups, leagues and expertise businesses, Solid Iron Media builds customized applications particular to model objectives that reduce by the muddle and have interaction followers in a significant method. These campaigns are supplemented with venue signage and owned and operated digital out-of-home networks, consisting of IPTV screens at 34 Minor League Baseball stadiums and a fleet of cell, massive format screens at NASCAR races.
“Combining premier sports activities and leisure property with a gifted group, Solid Iron Media affords a full service, turnkey resolution for advertisers trying to attain passionate followers, whether or not they’re at an occasion or watching from residence,” stated Trent Staley, President of Solid Iron Media. “We’re happy to formally launch Solid Iron Media, the place we’re targeted on constructing invaluable, long-term partnerships that ship materials outcomes.”
Solid Iron Media is a division of ISM Join.
About Solid Iron Media
Solid Iron Media is a premier sports activities and leisure options firm, tailoring customized applications to fulfill the wants of its companions by participating followers round reside sports activities, watching at residence and on the occasion. SportStream Reside, a group of reside video games operating on common on-demand companies, affords reside stock to followers who watch MLB, NBA, NHL and NCAA video games on Related TV. CrowdConnect Reside offers experience activating experiential advertising applications and nationwide branding campaigns throughout all of sports activities and leisure, supplemented with an owned and operated DOOH community in MiLB and NASCAR.
About ISM Join
ISM Join lives on the intersection of tech and media, with a give attention to reside sports activities and leisure. That includes unique partnerships and in-house mental property, ISM heightens the fan expertise by distinctive advertising applications and enhanced venue capabilities.
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SOURCE Solid Iron Media