Anne Carrihill, class chief of toys and video games at Amazon, discusses bestsellers and the corporate’s client and charitable initiatives in 2020.
The Toy E-book: Video games, puzzles, actions, and energetic toys had been the highest classes of 2020. Have been there any shock sellers for Amazon final yr?
Anne Carrihill: We delivered greater than 1.5 billion toys, house merchandise, magnificence and private care merchandise, and electronics worldwide this vacation with ThinkFun Gravity Maze Marble Run Mind Recreation, Lite-Brite Final Traditional Retro Toy, and Jenga Classic Recreation as among the top-selling toys, additional driving the notion that households are craving screen-free collectively time and bonding over family-friendly sport nights. In 2020, clients shopped characters from Star Wars, Marvel, Disney Princess, Bluey, PJ Masks, Blue’s Clues & You!, and toys from LEGO, L.O.L. Surprise!, Barbie, Hot Wheels, NERF, Play-Doh, Melissa & Doug, Ravensburger, and Osmo.
Our annual Vacation Toy Listing made it straightforward to find and store toys and items. The Vacation Toy Listing featured greater than 1,900 merchandise, together with 200 toys unique to Amazon and from manufacturers of all sizes. As well as, our ‘Pleasure Delivered’ lookbook sparked vacation inspiration amongst households with seasonal actions, recipes for enjoyable, and items for youths of all ages.
All through 2020, Amazon helped safely ship much-needed smiles across the globe. We invested greater than $18 billion to assist small- and medium-sized companies proceed to develop their gross sales on Amazon and assist them join with clients starting with Prime Day and persevering with by the vacation season. This Prime Day and vacation, clients might join with native small companies and store for distinctive gadgets, together with toys and video games, on Amazon’s Small Enterprise Reward Information and discover items from Black-owned companies in Oprah’s Favourite Issues on Amazon. We’re excited to share that this vacation season was the very best ever for unbiased companies promoting on Amazon — almost all of that are small- and medium-sized companies — with worldwide gross sales rising over 50% in comparison with the identical time interval in 2019.
We prioritize the security and well being of staff above all else, and we invested greater than $10 billion to assist preserve staff secure and ship merchandise to clients all through the difficult yr. We additionally donated hundreds of thousands of things this vacation by product and financial donations to 1000’s of charitable organizations worldwide. For the third yr in a row, we supplied clients a straightforward method to donate to a baby in want this vacation, by saying “Alexa, donate to Toys for Tots.” Alexa would then provide a fairly priced merchandise from the Toys for Tots want listing. After clients confirmed the order, Amazon shipped on to Toys for Tots and we matched all toy donations with a toy-for-toy match. All yr lengthy, clients can store with function by AmazonSmile, which gives a handy method to assist native, nationwide, and worldwide charities whereas buying on Amazon, at no further price. Clients may assist their favourite charities by donating chosen gadgets on to these charities with AmazonSmile Charity Lists.
This State of the Business Q&A response initially appeared within the February 2021 version of the Toy E-book. Click here to learn the complete difficulty!