Erin Brosterhous has been working in out of doors media for a very long time. Because the co-founder of Inside Out Communications, a PR agency in Colorado, she has spent years creating communications technique for manufacturers like The North Face, Mystery Ranch, and Wigwam. Together with Inside Out co-founder Paige Boucher, she’s often known as one of the plugged-in PR execs working in out of doors media, with relationships that span the business.
This month, Brosterhous struck out on her personal with the launch of a brand new firm, Blue Fire Collective, an “built-in advertising collective made up of content material, media, design, and digital strategists.” The brand new agency, primarily based in Colorado, employs freelancers everywhere in the nation who collaborate on advertising campaigns for “lively way of life manufacturers and community-centered organizations.”
This week, SNEWS chatted with Brosterhous to ask about about her causes for pursuing a brand new enterprise and what she hopes to carry to the digital advertising area by means of Blue Fireplace.
To begin with, what was your cause for creating this firm? Why depart Inside Out?
The choice was the results of loads of reflection. Final yr was very intense for everybody, and like many others, I did loads of soul looking out. We each did—myself and Paige [Boucher], my co-founder at Inside Out.
Initially of the pandemic, we misplaced an enormous shopper, and we began interested by the best way to method enterprise improvement. I stored coming again to at least one nagging thought: I assumed we would have liked to evolve extra into the digital area. That might have concerned an enormous rebrand for Inside Out, and that is simply not one thing Paige wanted or wished to do. Paige has had an extended, star-studded profession as a PR skilled and she or he’s not in a spot the place she must make a significant change.
I, however, was in a spot the place a change made sense. For some time, I’ve felt a pull towards extra digital technique work, which isn’t one thing Inside Out specialised in. So after loads of considering, Paige and I concluded that it appeared like the right time to discover my pursuits by beginning a enterprise of my very own.
What does Blue Fireplace provide to purchasers?
We’re a full-service digital advertising company, which I believe loads of corporations are searching for now. We are able to deal with SEO, search engine advertising, pay-per-click advertising, retargeting, and extra.
How will Blue Fireplace differ from Inside Out?
Inside Out was branded as an out of doors PR company, whereas Blue Fireplace will not be branded particularly as “out of doors.” That is very a lot on function. I didn’t need to pigeonhole us into that one class, as a result of while you work on this subject, you all the time find yourself taking up work from corporations you did not count on. At Inside Out, as an example, regardless that we have been an out of doors PR agency, we ended up doing work for medical corporations, nonprofits, resorts, people like that. Formally, our goal clientele at Blue Fireplace might be “lively way of life manufacturers and community-centered organizations.”
One other massive distinction is that Blue Fireplace is made up of freelancers who kind a neighborhood that may collaborate on numerous initiatives. The corporate is admittedly is a mirrored image of the trendy day economic system. There are a ton of freelancers dwelling far and wide now. On one hand, that enables folks to dwell with extra flexibility and freedom, however on the opposite, generally that distance means you lose a way of neighborhood. Blue Fireplace is a solution to get round that. We’re advertising ourselves as a collective of particular person freelancers. Blue Fireplace will present purchasers with a unified content material technique, however that might be applied by a staff of individuals everywhere in the nation. What’s highly effective concerning the collective is, everybody in it comes with a deep degree of experience. They’ve labored for Smartwool, Hydro Flask, VF, and many different massive corporations.
That construction additionally gives one other profit: We function a useful resource for all of the folks within the collective to develop their very own careers. We may help one another out internally that approach.
So your workers are unfold everywhere in the nation?
Sure, though the corporate relies in Steamboat and many people are right here. When Smartwool relocated from Steamboat to Denver [in 2020], loads of gifted folks have been left behind as a result of they did not need to transfer. I noticed a possibility there, and we now worker a number of advertising professionals who was once with Smartwool. We even have people in Oregon, one individual exterior of D.C., and a few folks in Denver. We’re all the time open to including extra expertise. I do not actually see a cap on how giant the collective might develop.
What purchasers have you ever landed thus far?
I introduced some purchasers over with me from Inside Out. At present we work with Thriller Ranch, a startup known as EyKuver, and a restaurant group in Colorado—Rex’s Household of Eating places.
Lastly, let’s speak concerning the identify. Why Blue Fireplace?
Fireplace is a crucial ingredient for human beings, and within the out of doors area it’s a spot to congregate, to assemble. I believe all of us have some extent of mesmerization with fireplace. Extra particularly, I’ve all the time been fascinated by blue fireplace—the most well liked a part of the flame. I wished a reputation that was easy and memorable, however not a made-up phrase. I believe Blue Fireplace places a transparent picture in folks’s minds.