Meic publishes advertising truthfulness guide for social media influencers

The Ministry of Financial system, Business and Commerce of Costa Rica (“MEIC”), as a part of the Ibero-American Discussion board of Shopper Safety Companies (FIAGC), has revealed a information for social media influencers. This information is meant to advertise and preserve the veracity of the promoting they conduct of their digital pages when selling items and companies.

The doc proposes a number of statements that influencers ought to think about when sharing their publications. These “good practices” embody, for instance, to speak explicitly the monetary relationship between the dealer and the influencer, correctness in promoting by offering verifiable data, and the duty to not mislead the buyer by making unfaithful claims in regards to the product.

This information just isn’t a authorized or sanctioning doc; nevertheless, it does seek advice from legislations relevant to every FIAGC nation.

In Costa Rica, social media influencers are regulated by the Regulation for the Promotion of Competitors and Efficient Protection of Customers (Regulation 7472) and its Laws. In brief, influencers’ publications should honestly inform shoppers, and, in case of any breach, they are going to be topic to procedures and sanctions established by regulation.